Beta-testing: What is it and why is it beneficial for businesses?

The popularity of beta-testing continues to increase since the emergence of web 2.0. And for many people, this practice has still been a puzzle. In a gist, it is a significant part of software development and is closely related to user acceptance testing or UAT. This stage of the app creation process allows devs to refine the software’s design.

Beta-testing: In a nutshell

In software development, beta testing is a type of UAT that’s carried out by the end-user or customer through the client’s environment. Many software vendors launch beta-tests first to verify the quality of the app. And this is process is a must in the software development lifecycle.

To collect client feedback effectively about app quality, developers should keep the following in mind:

  1. Usability – Developers will look at the details of the apps, especially its effectiveness in fulfilling its functions and purpose.
  2. Bugs and errors – Developers need to identify and fix the bugs in the software to ensure that the final release is a seamless one.
  3. Ease of maintenance – It’s also a must to consider the resources needed to maintain the app, especially for its upgrade and updates.

As a type of UAT, beta-testing is an effective way to collect feedback from pre-release products. This is also beneficial in business as company owners need to ensure the quality of apps before turning them over to clients.

How can businesses benefit from beta-testing?

User acceptance testing is a perfect feedback tool entrepreneurs can use to connect and engage customers. Specifically, this can be used to achieve the following purposes:

  1. Low-risk test running of apps – Launching apps to the entirety of your user-base is a risky move. Releasing your app to a selected number of users first allows you to collect website feedback without compromising the usage of your customers.
  2. Build customer loyalty – You could also release your beta-test to your loyal customers and ask for their reviews. This is a great way to strengthen brand loyalty. By accommodating their reviews, you’re making them feel heard.
  3. Collect product reviews and testimonials – Orient your beta-test recipients to analyse your software based on specific standards and requirements. Doing this is a surefire way to get objective reviews, allowing you to make fixes and improvements easily.
  4. Refine the design and build of apps – Bugs could cause major functional issues to your app, causing great inconvenience to your users. A beta-test is a must-have web dev process to be able to detect bugs and inefficiencies, as well as make the necessary improvements.
  5. Validate features and functions – One of the best uses of beta testing in business is to validate the usability of the app. Prior to the final release, the devs need to make sure that all the features are running smoothly.

Customer feedback is a crucial part of the business. The good thing is that data collection doesn’t have to be difficult. With user acceptance or beta-testing, you can easily launch your pre-release app to a selected group of users to verify the performance of your app. If you’re looking forward to expert support in conducting this pre-release process, you might like to avail of the services from Userback. The company has been supporting businesses in creating and launching apps for business and other industries. See more at https://www.userback.io/